Book store

Revenge Of: more than a comic book store

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Comic shops act as a beacon in geek culture, inviting fans of many franchises to indulge in books, games, and collectibles. When they opened Revenge Of Comics and Pinball earlier this year, Jeff Eyser, Joe Kuntz and Joe Myers made building a community their top priority and set out to create an immersive and welcoming environment.

With its retro-futuristic aesthetic, stepping into Revenge of gives the impression of walking on the set of a science fiction film. From the neon bodega counter to the fridge-like comic book shelves, it’s obvious the owners have fine-tuned every detail. The immersive experience doesn’t stop at the register. Turn a corner and you will be transported into space. Inspired by the Nostromo spaceship from “Alien”, Revenge Of’s pinball arcade features a sci-fi industrial design with grated floors and ceilings, worn panel walls, blue lights and, of course, rows of colorful pinball machines to collect.

Jeff Eyser, co-owner of Revenge Of. Photo by Geovanni Botticella.

“The goal from the beginning was to create a truly immersive experience,” said Revenge Of co-owner Jeff Eyser. with the visuals.

The owners also run Flip This Bitch Design, a production design company where they create sets for TV shows, weddings, and other events, which explains the high level of detail in their store. Using their assets and their company’s design teams, they were able to model the store to their liking. According to Eyser, the idea for Revenge Of came from the large amount of pinball machines they had collected during the pandemic.

“Around the time COVID hit, we started collecting pinball machines,” Eyser said. “The pinball machines started to slowly take over [our] warehouse, to the point where we were like, maybe this should kind of be its own thing. After everything started to open up, we started looking for spaces and we thought, what else can we do to make this a community gathering place? So we brought in all of our other interests – like comics and toys and all that kind of stuff – to make it a store.

“They seem to understand what’s essential — and if they’re missing something, they’re more than happy to get it for me. Having a local store that keeps up to date with everything is extremely convenient. »

—D, a Revenge Of customer

Inspired by the Nostromo spaceship from “Alien”, Revenge Of’s pinball arcade features an industrial sci-fi design with grated floors and ceilings, worn panel walls and, of course, rows of colorful pinball machines to collect. Photo by Geovanni Botticella.

Having gained thousands of social media followers and made online sales as far away as New Hampshire, Revenge Of is a hit. Locals also shared an appreciation for the convenience of having a local store with a wide range of products.

“One thing that really drew me to the store was their selection of comics and other media, like books and Blu-rays,” said D, a regular customer. “They seem to understand what’s essential — and if they’re missing something, they’re more than happy to get it for me. Having a local store that keeps up to date with everything is extremely convenient. »

In an effort to engage the community, Revenge Of also hosts a pinball league made up of dozens of players. Photo by Geovanni Botticella.

Keen not to be just “another store”, the owners of Revenge Of have made efforts to immerse the store in the community by hosting a variety of events. One of them is Lotzilla, a market where many local vendors and artists display and sell their products and wares. Lotzilla aimed to create synergy in the neighborhood by inviting many local businesses and giving them a space to showcase their work while having fun.

Revenge Of also hosts a pinball league made up of dozens of players. The store recently kicked off its second tournament season, which is set to end in January. The games have attracted many residents who love this pastime.

“I’m a huge pinball fan,” said Michael Myer, a local pinball player. “I was looking for a place and this place appeared on Google Maps, and it was just perfect. I’m really happy to have a place where I can play.

Even though they’ve been operating for less than a year, Revenge Of has already made a significant impact in their community, and the team plans to hold even more events, including book signings, Winter Lotzillas and an upcoming celebration for their one-year anniversary.

“We all want people to come in and feel a sense of belonging or a sense of belonging here. … It’s all about inclusivity.

— Jeff Eyser, Revenge Of co-owner

Fans of all ages flock to Revenge Of at Glassell Park for games and comics. Photo by Geovanni Botticella.

“[The community] is high priority, like all the top because I think without those community events, then it’s just a store that’s there for what purpose? said Eyser. “We all want people to come in and feel a sense of belonging or a sense of belonging here. … It’s all about inclusivity.