Book value

Brand value vs book value

The “Harley-Davidson” (NYSE:HOG) brand name has a market value of $7,718 million according to the 2007 Interbrand report. Yet in its 2006 financial statements, the company reported that the value of intangible assets was only $59 million. Let’s see, that means the name value is 131 times the book value. What is happening here? In […]